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Arts and Entertainment: A.R. Rahman
Age: 43
Musician and Composer
Long the voice of modern Indian pop music, Rahman this year earned international recognition as the Oscar-winning composer of the soundtrack for Slumdog Millionaire. He has brought an urban sophistication to Bollywood soundtracks, mixing jazz, rock, and reggae influences with Indian classical music, and using electronic sound-editing, initially uncommon in India, to complement lyrics from some of India's best-known poets and songwriters. His songs have often catapulted even lackluster films to box-office success.
ANDREW YATES/AFP/GETTY IMAGES
Sports: Sachin Tendulkar
Age: 35
Cricket Star
India's most revered cricketer, Sachin Tendulkar broke onto the world stage at 16 and since then has become the highest scorer ever in both forms of the game. Picked as the second-best batsman in history by Wisden, the renowned cricketing almanac, Tendulkar often walks out to the batting pitch to the roaring expectations of hundreds of millions of Indian cricket fans. But off the field, he has become the largest sports brand in India, signing promotion deals that are reported to be close to $45 million over his lifetime.
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