JINGLES by A R RAHMAN

Before becoming a Movie composer Rahman has shown his glory in Non film music field and ads and jingles. That time he was A. S. Dileep. A R Rahman's first break in advertising field came through when he was asked to compose the jingle to promote Allwyn's new Trendy range of watches, in 1987. This ad invited attraction towards Rahman's talent. More and more offers came in his way.Rahman became favorite composer for the well-known brands like Boost, Titan, Hero Puch and Asian Paints. The jingles that he composed for the Leo Coffee ad starring Aravind Swamy and the Asian Paints ad directed by Rajeev Menon also won him awards and recognition. He also won an award for composing the theme music of the Madras Telugu Academy's Spirit of Unity Concerts. During his stint in advertising, he released his first ever complete music album, of Islamic devotional songs, titled 'Deen Isai Malai', in Tamil. This was later followed by 'Set Me Free', an album of English songs which was the launch album of singer Malgudi Subha, by Magnasound, where Dileep set the songs to tune. Subha had earlier sung for Dileep in many jingles. His career graph began to take the upward path, and as the result of his music's growning popularity he was invited by the famous director Maniratnam to compose tunes for his new film Roja. From then a new era of music has started. Full credits goes to the world renowned Music composer Rahman. He still makes his impression on both film and non-film field through his enchanting music. Some of his Ad jingles are: AirTel.... Live Every Moment. (starring A R Rahman himself) Allwyn Trendy Watches Asian paints (dir: Rajiv Menon) Boost (featuring Sachin Tendulkar and Kapil Dev) Chirakukal serial in "Asia-Net" Hero Puch Jeenic Chocolates JJTV Leo coffee MGM Disney World MRF Tyres Murugan Textiles Parry's Kasthuri Tea Permier Pressure Cooker (Tilda Basmati has the same music) Prince Jewellery Remanika sarees (Cochin). Springz Mineral Water Sun TV Tata Chola Tea Theme of "Young World" (The Hindu publication) Title music for "Asia-Net" the Malayalam TV network Title music for Madras Telugu Academy's "Spirit of Unity concerts" on Doordarshan Titan watches INDIA - NDTV Hindi Channel Theme Cinthol Soap - Starring Arvind Swamy

Non-Films

Jaya He

The International Fleet Review is an event of great National importance where for the first time India will be hosting 30 other Navies of the world on a very grand scale. BharatBala Productions have created a film for the Indian Navy in English and Hindi to be telecast on all television channels including Doordarshan. The soundtrack for the film is composed by A R Rahman and the voice is rendered by Amitabh Bachchan.

Desh ka salam

A Timeless moment India came to a standstill

Desh ka salam was an effort to salute the martyrs of India. 960 million indians came together for a ten minutes to pay a tribute to them and their heroic act. A dynamic statement on india's last independence day of this century. Desh ka salam - a 10 minute film - a musical tribute by the greatest music maestros of India, also featuring Lata Mangeshkar's 'Ae Mere Watan ke Logon', specially re-rendered for this film. This film was telecast across all television networks national and satellite, its audio was broadcast on all the networks of All India radio and web-cast on the Internet - simulataneously at 8 p.m. on August 15, 1999. This brainchild of Bharatbala's created unprecendented and unparalleled media history in India... 3.70,119 internet users across the globe logged on to the web at 8:00 pm on August 15, for the 'live' webcast of 'Desh ka Salaam' on http://www.deskasalaam.com. Telecast on 43 television channels at the same time, across India and worldwide. Reached 90 million viewers and Radio audience across the country. Broadcast on every radio network of All India Radio.

India on IMAX

A R Rahman in Bharat Bala Production "India on IMAX" film premeired at the launch of the first IMAX theatre in Mumbai. In keeping with their pioneering spirit in filmmaking, BharatBala Productions (BBP) has once again taken on the role of the leader in technological innovativeness in India, by producing the first Indian film on the IMAX format. The film made by Bala and Kanika is the first Indian production in the large format and will be screened at every film show at IMAX Adlabs, Mumbai. This film is of seven minutes duration depicting the magnificence of India, making an extraordinary impact on the IMAX screen.India on IMAX - the first ever film made worldwide about India on the large format. The film that shall bring to India the magnificence of an IMAX experience. The forerunner to many more Indian IMAX experiences in the future.

Ekam Satyam - Munich Concert

Melodious strains of 'Satyameva Jayate' (Truth alone shall Triumph) by music wizard A.R.Rahman provided an appropriate icing to an enchanting concert by pop king Michael Jackson in Munich on Sunday night in aid of the world's poor children. In the fusion experiment promoted by the Hinduja Family Rahman and his fellow artistes including Shobana and Prabhudeva, rung the curtains down on the nine-hour open air concert after Jackson electrified a 55000 strong audience with his famous numbers including 'We are the world' at the gigantic Olympic Stadium. The song Ekam Satyam was sung by A R Rahman & chorus and lyrics by Kanika Myer.

Hey Jawan Tujhe Salaam

A.R.Rahman was one among many cricketers, filmstars and other entertainers who participated in the Kargil Benefit Evening organised by Sahara at the Jawaharlal Nehru Stadium in New Delhi on 11-07-99. The proceeds of the evening will be donated to the Central Defence Relief Fund. The evening featured a football match between filmstars and cricketers and an entertainment show. ARR rendered the Maa Tujhe Salaam number with the phrase 'Maa Tujhe Salaam' changed to 'Hey jawan Tujhe Salaam.' .The song was 'Hey Jawan Tujhe Salam' and was performed by A R Rahman & chorus. Mehboob wrote the lyrics

Oh Bosnia

The ARR concert in Malaysia in November 2, 1996 was in aid of Bosnian victims and called the Aid Bosnia Concert for the Bosnian Relief Fund. The concert was organised by the Malaysian Ministry of Welfare. For this occasion ARR specially composed and performed a song that went 'Bosnia Oh Bosnia'. The song had a choir of children singing it, with A R Rahman accompanying them on the piano. The lyrics were in Malay written by S S Omar.

Zindagi Se Pyar Karo

A. R. Rahman performed at the AIDS Awareness Concert organised by Mukti, A Smita Thackeray Foundation in association with the UB Group at the Andheri Sports Complex in Mumbai on the 24th of Dec 1998. A. R. Rahman's performance was the finale of the concert which had a turnout of nearly 60,000 people. A. R. Rahman performed a song specially composed for the occasion, "Zindagi Se Pyar Karo" which was the theme song of the campaign.

Colours - Golden Krithis

A. R. Rahman has assisted Ustad Zakir Hussain and Kunnakudi Vaidyanathan on thir World tours as Keyboard player.At that time his name was Dileep. Later this concert was converted to album named "Colours-Golden Krithis".C Jeyasekar was the music director. Violin : Kunnakudi Vaidyanathan Tabla : Zakir Hussain Music Orchestration, Arrangements, Conducting : C Jeyasekar Keyboards : A. S. Dileep Drums, Percussion : Sivamani Mridangam : Srinivasan String section : Kalyan Songs were Quest for music (Maaya Malava Gowla) Valli Naayagane (Shanmugha Priya) Evolution (Maaya Malava Gowla) Samajavaragamana (Hindolam) Abharaama Bhakti (Bandhuvarali)